📊GMG Creator Insights™
Data, trends and
market intelligence.
What the creator-risk numbers actually say — drawn from GMG's broker book, public incident reporting and partner research.
Market Briefing7 min readGMG Creator Economy Risk Briefing — 2026
An evidence-led read of the most-cited risks facing UK creators, drawn from published industry research rather than internal claims data.
Read the report →- Methodology Note4 min read
Platform Risk Benchmark — What We Can and Can't Say
A short note on what is publicly reported about platform enforcement and account recovery times — and why credible benchmarks for creator downtime do not yet exist.
Read the report → - Qualitative Briefing5 min read
Why Sponsors Walk — A Qualitative Read
A qualitative summary of the contractual triggers most commonly seen in UK creator–brand agreements, drawn from public guidance rather than undisclosed claims data.
Read the report →