Data, trends and
market intelligence.
What the creator-risk numbers actually say — drawn from GMG's broker book, public incident reporting and partner research.
Market Briefing7 min readGMG Creator Economy Risk Briefing — 2026
An evidence-led read of the most-cited risks facing UK creators, drawn from published industry research rather than internal claims data.
Read the report →- Methodology Note4 min read
Platform Risk Benchmark — What We Can and Can't Say
A short note on what is publicly reported about platform enforcement and account recovery times — and why credible benchmarks for creator downtime do not yet exist.
Read the report → - Qualitative Briefing5 min read
Why Sponsors Walk — A Qualitative Read
A qualitative summary of the contractual triggers most commonly seen in UK creator–brand agreements, drawn from public guidance rather than undisclosed claims data.
Read the report → - Regulation4 min read
The Under-16 Social Media Ban: What It Could Mean for Creators
The government is moving towards banning under-16s from social media platforms. If your audience skews young, the proposals deserve a place on your risk register.
Read the report → - Risk Guide5 min read
What an Account Hijack Actually Costs — and Which Cover Responds
Lost monetisation is the visible loss. Paused sponsors, PR costs, forensic work and an audience that moves on are the ones that sink creator businesses. A plain-English map of hijack losses to the cover that responds.
Read the report → - Regulation5 min read
The CMA Can Now Fine Creators Directly — One Year In
Twelve months of direct enforcement under the DMCC Act: £4.7m in fines, 157 warning letters — and why the ad-disclosure rules now carry real financial teeth for UK creators.
Read the report → - Security Alert6 min read
Three Creator Hacks, Same Pattern: The Inbox Is the Front Door
A bluegrass family lost 840 videos, a cycling YouTuber lost his channel to a fake ad-sales email, and a tech reviewer was targeted through a brand he'd worked with. Every entry point was a convincing business email.
Read the report → - Platform Watch4 min read
Hijacked Channels Are Now Running AI Deepfake Livestreams
Cardano's IOG warned users away from its own YouTube channel after a hijacker streamed an AI-manipulated giveaway. Hijacked creator channels have become the vehicle of choice for deepfake fraud.
Read the report →